I took my very first trip to an Aldi’s grocery store a couple of weeks ago. For years, I have had friends that have sworn by their value and convenience as a grocery store, but I have never taken the time to see for myself. Once I did, it got me thinking about the choices and trades that we all make when it comes to, not only grocery stores, but all things commerce related. Harris Teeter for example, is a completely different shopping experience than Aldi. The store is bigger, the aisles are wider, there is a wide selection of products, not to mention, the beautiful fresh flowers, fruits and vegetable displays, but if you go on a Sunday afternoon, you might have to wait 20 minutes or more at the deli counter before you can get your sliced meat or cheese. Aldi on the other hand is small, you don’t see any brand names, you must pay money for a cart, they don’t give shopping bags -you bring your own or you carry out your items in your hand. You don’t get all the ambiance at Aldi, but you save money and you can be in and out fairly quickly. You are going to pay more at Harris Teeter, but you have more choices. What occurs to me, is Harris Teeter doesn’t apologize for being Harris Teeter. They offer what they offer to the market and the consumer decides if Harris Teeter is a good fit for them. If, as a consumer, you are looking for fast and cheap…. Harris Teeter wouldn’t be your choice, Aldi would be a better fit.